Sustain What? Can Climate Campaigners Nudge Madison Avenue to Drop Fossil Fuel Accounts?
Join Andy Revkin, who’s covered climate change since the 1980s (including for media accepting fossil fuel ads), in a discussion of new efforts to woo the advertising industry’s “creatives” away from fossil-fuel industry accounts.
The project, called Clean Creatives, is aiming to build a community of professionals in advertising, public relations and corporate or organizational strategy who pledge to "refuse any future contracts with fossil fuel companies, trade associations, or front groups."
You'll meet Meet JaRel Clay, digital director at HipHop Caucus and a former Edelman ad executive; Duncan Meisel, campaign director for Clean Creatives, along with other special guests. Here's an essay Clay recently wrote on this issue:
You Can't Be Committed to Racial Justice and Work for Fossil Fuel Companies
Learn more: http://j.mp/cleancreativesnews
Read this story by New York Times media reporter Tiffany Hsu: "Ad Agencies Step Away From Oil and Gas in Echo of Cigarette Exodus": https://www.nytimes.com/2021/03/25/business/media/climate-ad-agencies-fossil-fuels.html
This is a flipped approach from an ad-focused effort more than a decade ago, when former Vice President Al Gore, tried building a $300 million war chest for a climate ad campaign.
Read Andy Revkin's 2008 New York Times story, "Gore Group Plans Ad Blitz on Global Warming": https://www.nytimes.com/2008/04/01/business/media/01green.html
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Sustain What archives: http://j.mp/sustainwhatplaylist